Creative Director and Marketing Services Project Leader, with expertise developing digital & print branding communications for premium global consumer packaged goods companies. Excelling at building customer, vendor and consumer relationships. Fostering open creative environments enabling design teams to flourish. Dedicated. Detailed. Dependable.
• Brand Strategy
• Social Media & Digital Content Management
• Photography & Video Production
• Packaging Implementation
• UX / UI Design
• POS / Retail Merchandising
• Printed Sales Materials
• Experiential Events & Trade Shows
• Product Development
• AGILE & LEAN Operational Efficiency
• Pre-Press & Print Production
At Tweezerman International, LLC, (member of the Zwilling Beauty Group, GmbH), premium global beauty tool manufacturer, I wore the chief creative cap for the company’s brands including: Tweezerman Retail, Studio, Pro and Gear Lines. In this role, I was responsible for the global creative operations, including: creative brand strategy, packaging, photography, videos, web & social marketing content, sales collateral materials and trade shows, for 120 beauty tools with revenue of 50 million dollars.
As Creative Director, I managed the company’s team of creative resources including: designers, photographers, digital re-touchers, printers and trade show vendors. Also overseeing relationships with outside graphic design and production agencies.
Under my guidance, the creative team produced: packaging; product development; digital content; video tutorials; web banners; catalogs; print ads; sales collateral materials; and trade show assets.
Under my direction, the creative team worked on strengthening brand recognition and enhancing emotional connections to Tweezerman premium beauty tools.