DEDICATED. DETAILED. DEPENDABLE.
- Creative project leader, with experience in branding, packaging, product development, web, social media, sales materials, and retail merchandising in the consumer products industry. Foster an open creative environment which enables creative teams to flourish. Excel at building customer / vendor / consumer relationships. Strive to make work life more efficient. Develop products and packaging that creates an emotional connection with consumers.
- KEY STRENGTHS
Creative Direction – Brand Strategy – Interactive Design – Visual Design – Digital Marketing Initiatives – Visual Design – Marketing Objectives – Problem Solving – Art Direction – UX/UI Experiences – Packaging – Concept Development – Sales Collateral Materials – Style Guides – Pre-Press & Print Production – Photo Shoots – Video Production – Typography – Graphic Design – Creative Team Building
At Tweezerman International, LLC, (member of the Zwilling Beauty Group, GmbH), premium global beauty tool manufacturer, I wore the chief creative cap for the company’s brands including: Tweezerman Retail, Studio, Pro and Gear Lines. In this role, I was responsible for the global creative operations, including: creative brand strategy, packaging, photography, videos, web & social marketing content, sales collateral materials and trade shows, for 120 beauty tools with revenue of 50 million dollars.
As Creative Director, I managed the company’s team of creative resources including: designers, photographers, digital re-touchers, printers and trade show vendors. Also overseeing relationships with outside graphic design and production agencies.
Under my guidance, the creative team produced: packaging; product development; digital content; video tutorials; web banners; catalogs; print ads; sales collateral materials; and trade show assets.
Under my direction, the creative team worked on strengthening brand recognition and enhancing emotional connections to Tweezerman premium beauty tools.