Denise M. Giacometti-Ceron

Creative Director | Marketing Services Project Leader | Team Builder

Creative Director and Marketing Services Project Leader, with expertise developing digital & print branding communications for premium global consumer packaged goods companies. Excelling at building customer, vendor and consumer relationships. Fostering open creative environments enabling design teams to flourish. Dedicated. Detailed. Dependable.


KEY STRENGTHS:
• Brand Strategy
• Social Media & Digital Content Management
• Photography & Video Production
• Packaging Implementation
• UX / UI Design
• POS / Retail Merchandising
• Printed Sales Materials
• Experiential Events & Trade Shows
• Product Development
• AGILE & LEAN Operational Efficiency
• Pre-Press & Print Production
• Regulatory

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At Tweezerman International, LLC, (member of the Zwilling Beauty Group, GmbH), premium global beauty tool manufacturer, I wore the chief creative cap for the company’s brands including: Tweezerman Retail, Studio, Pro and Gear Lines. In this role, I was responsible for the global creative operations, including: creative brand strategy, packaging, photography, videos, web & social marketing content, sales collateral materials and trade shows, for 120 beauty tools with revenue of 50 million dollars.

As Creative Director, I managed the company’s team of creative resources including: designers, photographers, digital re-touchers, printers and trade show vendors. Also overseeing relationships with outside graphic design and production agencies.

Under my guidance, the creative team produced: packaging; product development; digital content; video tutorials; web banners; catalogs; print ads; sales collateral materials; and trade show assets.

Under my direction, the creative team worked on strengthening brand recognition and enhancing emotional connections to Tweezerman premium beauty tools.

Contact me for

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Skills & Years of Experience

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Zwilling Outlet Merchandising 2017

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