Creative Director and Marketing Services Project Leader, with expertise developing digital and print branding communications for premium global consumer packaged goods companies. Excelling at building customer, vendor and consumer relationships. Fostering open creative environments enabling design teams to flourish.
Dedicated. Detailed. Dependable.
Brand Strategy | Digital Content Management | Photography and Video Production | Packaging Implementation | Social Media | Website | UX / UI Design | POS / Retail Merchandising | Printed Sales Materials | Experiential Events and Trade Shows | Product Development | Agile and Lean Operational Efficiency | Pre-Press & Print Production | Regulatory
At Tweezerman International, LLC, (member of the Zwilling Beauty Group, GmbH), global beauty tool manufacturer, I oversaw the company’s premium brands including: Tweezerman Retail, Studio, Pro and Gear Lines. In this role, I was responsible for all creative operations, including: digital creative brand strategy, packaging, photography, videos, web and social media content, public relations and sales collateral materials, experiential events and trade shows; for 120 beauty tools with a revenue of 50 million dollars.
As Creative Director, I managed the company’s internal team of creative resources including: designers, photographers, digital retouchers and copy writers. Also overseeing relationships with outside vendors including: printers, trade show vendors, freelancers and video production agencies.
Under my guidance, the creative team worked on strengthening brand recognition and enhancing emotional connections to Tweezerman premium beauty tools.